YUYO (pronounced YOO-YOH) means “useful” or “helpful” in Japanese.
YUYO was founded by a stay-at-home father who was interested in high-quality kitchenware and housewares products that were useful but also affordable. He wanted products that would seamlessly blend in with the overall flow within the home.
“At YUYO, we believe the home is a not just a place to sleep and the kitchen is not just a place to eat. It is at the heart of any family. A place where members gather to be themselves, relax, and have fun.”
– Ken Furukawa, YUYO
Each product that YUYO sells has been tested and used by the members of our company as we feel this is the best testing ground for our products. Simply put, if we don’t use it, we won’t sell it.